Zara woman lookbook for September

When Zara published its first lookbook for the SS season in 2012, it joined to the other Inditex Group’s brands marketing strategy, as it hasn’t done it before. Amongst fast-fashion brands it’s not so common to make lookbooks in every season because they design and produce a new collection in every week. (That’s why, there’s always newer and newer stock at the shops.) And also, this is the only way to keep step with high-fashion brands. So, this method can exclude the fact of creating lookbooks, but as it seems, fast-fashion brands can break the rules.
I think the brand did a great job. The collection contains retro and sporty pieces, prints, clean, minimal and knitted comfy outfits, neutral and typical fall colours (cobalt and burgundy). The cut reminds me a little bit Alexander Wang, Bottega Venetta, Céline, Michael Kors, Suno and The Row.

Let me know your opinion below! What do you consider about fast-fashion brands?